We recently had the opportunity to host an exclusive investor Q&A webinar with the Protein Quick family.
Protein Quick has received a resounding amount of interest and frequently asked questions – some about our equity crowdfunding raise on Netcapital, and others about our product and launch.
We are thrilled to share details about this discussion, as it helps us connect with investors and people who are enthusiastic about our brand.
How much of the two ounces is JUST the protein?
“Without getting too deep into the chemistry woods, what I’ll say regarding the formulation is yes, it’s essentially the protein.
In this case our base formulation is whey protein, flavoring, and again, just enough preservatives and sweeteners to keep it on the shelf.”
How does it taste?
“We believe that one of our biggest competitive advantages is this is a very good tasting product.
And again, we did not want to get ready for launch and to lead with a product where taste would be a reason for someone not to buy a second bottle”
How large is the market as a whole for supplements like Protein Quick?
“Protein is in just about anything.
What we like to say is, “Try to pick up a box of anything at the grocery and not see the protein content highlighted.”
So it’s a little, I’m not trying to be evasive, but it is difficult in terms of really defining what segment we are in. There was about $18.91 billion total market size in 2020. Expected to grow 8.4% CAGR. We aim to be a leader in this growing industry”
What is your marketing strategy?
“One of the huge advantages we are going to have with this product is the size of the product, the weight of the product.
So with people really moving heavily into the direct to consumer model and becoming really comfortable with purchasing products online, instead of shipping 12 ounces, 16 ounces of liquid, like so many companies in the beverage space, which we’re going to be playing in, we’re shipping a two ounce product.
It really will allow us to put more money towards marketing and other key things versus paying for shipping costs, which are huge.”
Who will be your first customer and will it be the fitness industry?
“Well, in terms of the first customers, with people getting more and more comfortable with purchasing online, it would make sense to start getting the product out there through that mechanism.
Our team has been through the complexities of the retail side where it’s obviously a great distribution source.
It does take a little time and we firmly believe that we will get the distribution that we need, but to really get the word out, we’re going to hit the influencers, micro influencers, definitely health, fitness.”
What’s your expected price point and revenue model?
“The way that we designed this product was to maximize distribution by giving us the ability to adjust price points and making the formula flexible.
Where we can deliver say 10, 15 or 20 grams of protein, enables us to operate in that one to say $3 MSRP space. And obviously we can do things online.
The subscription model, where if you’re going to be getting a delivery of say 30 bottles a month, if you’re going to take one a day or 60 bottles, if it’s twice a day, that’s obviously going to be a different price structure than if you’re going to walk into a retailer and buy a one-off.
But in terms of using the price point to our advantage, again, what retailers are looking for obviously is a high quality product at a price that makes sense.”
Will this work for gastric surgery patients who need extra protein?
“The answer is a resounding yes.
As I mentioned in our research for this product, one of the things that struck us was the bariatric community. And the fact that on the one hand they were being told post-surgery how important protein was in their recovery.
Yet they were being handed products that caused them to need the surgery in the first place. It was something that just… It was a disconnect for us.
We’re just happy that we were able to provide a solution that directly will benefit the bariatric community.”
What sets you apart from the competition?
“The real impetus for this product was those ingredient panels; why is the protein getting buried? And in the course of our research, it became very obvious that most of those other products really hit the fork in the road.
Do we want a great tasting product or do we just want to deliver protein? And it seemed that everyone kind of took that; “Well, we need to have a good tasting product.” So most people probably don’t look at the labels.
They’re not going to be aware of the other things that are in this, which again, why, you don’t have to take my word for it, when you look at a box of anything, it’s the protein content that’s highlighted.
And we always say around here, take the protein challenge, flip over that package, take a good, hard look at the ingredients.”
When will Protein Quick hit the shelves?
“Great question. The plan is obviously to finish this cap raise, we want to do things as Gerry alluded to, in a very methodical way.
Companies that make mistakes early, a lot of it is because they’re rushing things. And one of the benefits of having a management team like ours is we’re not talking about creating a multi-billion dollar operation.
We’ve done it before and doing things in sequence in time, waiting till we’re ready, not rushing things”
What are your potential exit strategies and return on investment?
“I think as long as we stay on the path that we’re on, a huge market, a great product, a terrific management team, these are all the components that potential acquirers look at when they decide whether or not to get involved.
Now, are we solely dependent on just waiting to be acquired? Absolutely not. We’re going to keep our head down, we’re going to launch, we’re going to grow market share.
Is there an opportunity for some sort of a public offering? The answer to that is there’s absolutely nothing that is off the table.
As long as we can deliver the way we think we can deliver and we have a team full of guys that have a history of delivering, our options are going to be there for us.”
Why is now the perfect time to invest on Netcapital?
“I haven’t mentioned already, on our Netcapital offering page is a video directly from Kevin Harrington where, in his own words, you’ll hear why he is so excited about this opportunity.
And if you just take a step back from an investment standpoint on that, imagine pitching to a shark who you can just imagine the number of times he has pitched on a daily, weekly, monthly basis.
The fact that he attached himself to this company pre-revenue, made it his first crowdsource opportunity, you think of the barrier that we had to overcome for that to happen.
If I was a potential investor, that would give me a big vote of confidence.
If you’re looking for an opportunity that, again, literally anyone on the planet would need, that type of market we’re talking about, I really hope that you take a good look at our offering and come to decide to join us.”
You can now become a shareholder in the 5-Hour Energy of the Protein Market!
Help us shake up the industry, and invest in our equity crowdfunding raise on Netcapital today.
If there are still any questions left unanswered, please do not hesitate to leave them in the discussion section of our raise page and our team will get back to you as soon as possible
We look forward to a successful campaign with you and the rest of the Protein Quick community!